Internet Marketing and Usage Statistics

Who's on the internet now?

In an article entitled U.S. Internet Population Continues to Grow, CyberAtlas.internet.com cites following statistics:

• Internet use in the United States is growing at a rate of 2 million new Internet users each month, according to a study by the U.S. Government.
• From 1998 to 2001, Internet use among people living in rural households has grown at an annual rate of 24 percent, and the percentage of Internet users living in rural areas is nearly even with the national average (53 percent versus 54 percent).
• E-mail is used by 45 percent of the overall population, up from 35 percent in 2000.
• Approximately one-third of Americans use the Internet to search for products and service information (36 percent, up from 26 percent in 2000).
• Among Internet users, 39 percent are making online purchases and 35 percent are searching for health information.
• Approximately 24 million of the 65 million employed adults who use a computer at their job also work on a computer at home.
• From December 1998 to September 2001, Internet use by people in the low-income households (those earning less than $15,000 per year) increased at an annual growth rate of 25 percent.
• Internet use among individuals in the highest-income households (those earning $75,000 per year or more) increased from a higher base but at a much slower 11 percent annual growth rate.
• More than 80 percent of online retailers saw revenue increases of at least 10 percent this holiday season and 31 percent saw increases of at least 50 percent.
• Between August 2000 and September 2001, Internet use among blacks increased at annual rate of 33 percent, while Internet use by Hispanics increased at an annual rate of 30 percent. Whites and Asian-American/Pacific Islanders experienced annual growth rates of approximately 20 percent during these same periods.
• The highest growth rate among different types of households is for single mothers at 29 percent.
• 80 percent of residential users access the Internet using dial-up. But the survey found that from August 2000 to September 2001, residential use of broadband Internet access doubled from 4 percent to 11 percent of all individuals, and from 11 to 20 percent of Internet users.
  

Global Online Populations

The population statistics and the number of ISPs in each of the countries listed is taken from the CIA's World Factbook. The number of active users is available for Internet users in the more than 20 nations tracked by the Nielsen//NetRatings service, which account for more than 90 percent of the world's Internet users. The number of active users is an estimate of the number of people that actually go online in a given month, rather than the number of people with access.

The Web Continues to Spread

CyberAtlas reports that interviews with more than 6,600 adults in 12 countries indicate that the United States has the highest incidence of Internet usage with 72 percent of the population going online once within the previous 30 days.

The 72 percent figure represents significant growth for the U.S. since Ipsos-Reid last reported a steadiness at 59 percent in both 1999 and 2000, as well as Harris Interactive's measurement of 64 percent in 2001.

Online Shopping

BizRate has tallied the numbers for the 2002 holiday online shopping season and found an astounding 40 percent increase over Q4 2001. Fourth quarter online sales in 2002 rang up $17.44 billion, bringing the yearly total to $47.98 billion a 34 percent increase over 2001's total online sales of $35.87 billion. There were 358.6 million purchases online in 2002 up 37 percent from 261.7 million orders in 2001.

According to BizRate, fourth quarter growth was driven by:

• Convenience with six fewer shopping days between Thanksgiving and Christmas, consumers began shopping in November from the comfort of their homes.
• Value the sluggish economy motivated shoppers to bargain-hunt and take advantage of free-shipping incentives.
• Women females accounted for 60 percent of the e-commerce sales, compared to 1998 when they were only making 39 percent of the online purchases.

Top Online Activities

Jupiter Research found that the online activities conducted monthly or more frequently can be grouped into the following categories: communication/community, information/utility, commerce/consumer, career/financial, and entertainment/media.

Internet provides greater access to E-Government

More than half of American adults with online access visited a government Web site in the past year, according to the National Technology Readiness Survey, but more surprising is the number of people who did business with governments online. The 2001 National Technology Readiness Survey (NTRS), which was co-sponsored by the Center for e-Service at the Robert H. Smith School of Business at the University of Maryland and Rockbridge Associates, Inc., found that 55 percent of adult Internet users visited a government Web site in the past year. Fifty percent visited a state or local Web government site, while 33 percent visited a federal government Web site.

It's no surprise that citizens are finding ways to get government information online. The IRS Web site makes an annual appearance among the Web's top properties as tax time approaches. But the NTRS found that 21 percent of adult Internet users had not only been to a government Web site, but had actually conducted business with a government entity online. This is a higher percentage of users than had conducted bank transactions online (20 percent), paid a credit card bill online (15 percent) or traded stocks online (10 percent).

Would you like to view A2ZGorge.Info usage statistics? Click here.

This page was last updated on June 1, 2003 HOME | GORGE QUIKLINKS | CALENDAR | RESTAURANT GUIDE AREA INFO | BUSINESS | COMMUNITY | HEALTH | RECREATION | SERVICES | PREVENTION | GET ONLINE | SMART MARKETING | ABOUT A2Z
Copyright © 2003	This site is maintained by THUNDERBOLT DESIGNS P.O. BOX 294 " THE DALLES, OREGON 97058 USA " 541-980-4832 Email the Web Concierge at: WEB SITE URL: http://a2zgorge.info

DISCLAIMER: A2Zgorge.info is an information and referral service provider and is not liable or responsible for direct services provided by any individual, business or organization listed. Please report any problems you experience directly to the business or organization in question. If you do not receive satisfaction, we suggest you file a report with the Better Business Bureau . The information on this site is for information purposes only, and not to be considered legal advice, or to take the place of consulting an appropriate medical or mental health professional. Would you like to make a correction or an addition?

A2ZGORGE.INFO © COPYRIGHT 2003 - ALL RIGHTS RESERVED